Covenant House offers housing and support services to homeless youth across six countries and thirty-one cities. Since opening their doors in 1972, they have saved more than one-million homeless, runaway and trafficked boys and girls.
We learned from one of our close agency partners that Covenant House was seeking a technical partner to enhance and maintain their websites.
The timing couldn’t have been more right actually. Internally, we’d chat about how we’d like to use our passion for tech for more socially good purposes. And fighting poverty and homelessness has been a shared dream of ours. This may have been the universe working it’s magic. And we embraced it’s graces.
The Work (so far)
We have delivered site enhancements that have increased donations and improved usability for content authors and donors.
The menu was designed for mobile devices first and keeps the ‘Donate Now’ button visible.
The nav hides on scroll down and appears again on scroll up. This improves usability for visitors as there are less elements on screen when reading, and the nav re-appears when needed again.
Covenant House deploys many advocacy campaigns to raise awareness about child homelessness and trafficking. We made custom campaign content types that let the marketing team create campaigns efficiently. This has been very well received as it has expedited launch time for SEM and Social Media Campaigns.
Dear Senator McConell
The Dear Senator Mcconnell campaign aimed to raise awareness about the Stop Enabling Sex Traffickers Act. It garnered thousands of supporters.
To better understand current and prospective donors, we launched a mobile-first survey with a progress indicator.
Donation forms can be customized to complement their corresponding campaigns. This includes headers, images, body copy, fields and thank you pages.
Admins needed a way to create responsive modals and be able to style them.
We built flexible modals that allow admins to edit HTML and CSS. Modal behavior is also customizable: Page, frequency.
CSS/JS Asset Injection
We gave admins the ability to inject CSS and JS from the CMS. This let them make iterative updates to campaigns easily.
The Work Continues
We are grateful to be on this journey with Covenant House.
We’ll check in here soon with an update. Thanks for reading.